Selected work
The work, in detail.
Woodlark Associates
Applied-AI consultancy, founded with Trent Peek: AI, demystified, for SMEs and mid-market firms — blueprint, build, embed.
Leads the change side: leadership alignment, team readiness, communication, cultural landing
Reference build: Gardn’s AI-operated back office — 30+ agent roles under approval queues and audit trails, demonstrated live
Proven on our own company first
We Are Fulfilment
Co-founded a VC-backed e-commerce 3PL with Trent Peek, grown from a standing start to a 50+ team before its closure in 2026.
£1.3m → £3.25m → £4.8m revenue over three years; £6m annualised run-rate by month 21
Led commercial strategy, brand positioning and investor communications through five institutional rounds
Partnerships with high-growth consumer brands across FMCG, fashion, wellness and homeware
FEBE Growth 100 · co-host, “Business, Interrupted” podcast
Global · Capital FM
Twelve years in commercial radio’s most competitive market: Group Head → Account Director, London → Managing Director, Capital FM East Midlands.
Led one of the UK’s top-performing sales teams — Campaign Cross Media Sales Team of the Year, 2013
Gold, Best Media Idea — Media Week Awards 2015 — for Get In:Volved, beating Sky, Nestlé and Vodafone
Brand strategy work with P&G, Unilever and Tesco