AI change · Brand · Proposition — Nottingham, UK
AI lands on culture, not on code.
Founder, designer and marketing leader — fifteen-plus years leading audiences, brands and teams at Global, then co-founder of one of the UK’s fastest-growing logistics businesses. Now leading the change side of AI adoption at Woodlark Associates.
01 · Biography
Two decades of making complex offers land — from national radio audiences to investor rooms. Twelve years at Global, ending as Managing Director of Capital FM East Midlands; then co-founder of We Are Fulfilment, grown to £4.8m revenue and a FEBE Growth 100 place.
Now co-founder of Woodlark Associates with Trent Peek, leading the human side of AI adoption: readiness, training cadence, and the honest conversation that turns AI ambition into something teams genuinely adopt.
02 · Selected work
Woodlark Associates
Applied-AI consultancy with Trent Peek. Leads change and adoption: leadership alignment, readiness, and the cultural landing that makes AI stick.
We Are Fulfilment
Co-founder of a VC-backed e-commerce 3PL. Commercial strategy, brand and narrative through £4.8m revenue and five funding rounds.
Global · Capital FM
Twelve years in commercial radio, ending as Managing Director of Capital FM East Midlands. Award-winning campaigns for P&G, Unilever and Tesco.
03 · Approach
01
Story before spend
Positioning and narrative settled before a pound goes to media. Growth follows clarity.
02
People before platforms
AI sticks when teams believe in it. Readiness, training cadence and the honest conversation come before the tooling.
03
Proven on ourselves first
Every pattern we bring to a client runs daily inside our own company — 30+ governed agents, approval queues, audit trails.
04 · Contact
A conversation first — about your people, before the platform.